The Los Angeles Riots were a Painful moment in our country’s history.

Twenty-five years ago, the violence of Los Angeles Riots erupted as a result of failure of government, law enforcement, and even the media to act responsibly. Communities were pitted against one another destroying lives, communities and livelihoods. 53 lives were lost, 2,000 businesses destroyed, and over a billion dollars in property damage were incurred. For the Korean community who incurred over 40% of the billion dollars of property damage, they witnessed the fragility of the American dream as their life’s savings and dream were burned and destroyed in the ashes without political or police protection.

Today’s current political environment seem to be no different and potentially even more dangerous for all Americans.

SAIGU is the Korean word for the date the LA Riots broke out.

We wanted to take this date that was a hurtful and destructive moment in our history and turn it into a force for good, peace and unity. The SAIGU (Serve, Advocate, Inspire, Give and Unite) Campaign, in commemorating the 25th Anniversary of the LA Riots, seeks to not only revisit the pains, but take the hard lessons and use it as a catalyst to unite our voices against assaults that divide our communities and destroy the best of what America was intended to be.

MSNBC Anchor Richard Lui

Richard Lui is a journalist and news anchor for MSNBC / NBC News. Before that at CNN Worldwide in 2007, he became the first Asian American male to anchor a daily, national cable news show in the U.S. Lui recently reported from Paris and San Bernadino on the terror attacks and Ferguson and Baltimore on racial unrest. Lui’s charitable and philanthropic work spans 30 years and six continents. He is UN Spokesperson for its HeForShe campaign, U.S. State Dept. Traveling Speaker, and ambassador for several NGOs in gender equality. He is ranked in the top 1% of social media users by Twitter Counter, and Business Insider named Lui one of 21 careers to watch alongside Warren Buffett and Sheryl Sandberg. Lui attributes much of his sensibilities to his father who was one of the first AAPIs to graduate from Fuller Seminary in California in the 1950s.

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